introducing football with values


Football is a worldwide industry. Deloitte has estimated that the European football market in 2018 was worth Euro 25.5 billion (£21.9 billion), driven by the ‘big five’ leagues – England, Spain, Germany, Italy, and France. Beyond Europe, football in the world game, a global sport and business with 211 national associations affiliated to FIFA, the world governing body, known also as ‘the United Nations of Football. But to adapt an old cliche, football is more than a game and it is more than a business. Football is rooted in the communities which sustain it, and it is attached to values which represent its importance in and to those communities. In Europe, a number of documents - the Helsinki Declaration (2000), the European Model of Sport (2000) and the European Sports Charter (2001) – all established the idea that sport was of social value, while the European Commission White Paper on Sport (2007) has called for using the potential of sport for social inclusion, integration and equal opportunities. Football foundations have developed projects to prevent and deal with a wide range of social and community causes, bullying and violent behaviours in  schools, to integrating  refugees and embracing  diversity in local communities. Football clubs also promote values and ideals which they require their players to live up to - personal values such as humility, ambition, effort, team work, trust, honesty; and social values such as tolerance, inclusion, equality, diversity and community cohestion and peacebuilding.This new feature of the website is about individual foootballers who have distinguished themselves not only by their acheivments on the pitch, but just as importantly by their personalities and values, and the social values they espouse. Follow this tab to hear their stories, beginning with Lucas Radebe of Leeds United and his relationship with Nelson Mandela in the next page below,.